Hi, I'm the creator of FlightRepublic. We create practical tools to help flight schools engage with customers and graduate more pilots. This is a list of the messages I have sent to my email list since December 2022. If you enjoyed this message, enter your email address below to subscribe and get more for free!
Do you want some acetylsalicylic acid?
Imagine the phone rings. A guy is on the line trying to sell you *acetylsalicylic acid*. He has a great deal for you if you sign up right now.
You ask them for more information and they rave about how their acetylsalicylic acid also includes hypromellose, powdered cellulose, corn starch and triacetin.
Here’s the thing … if aspirin is sold only on the features (ingredients) it contains, you’re probably not going to buy.
But if it is sold for the benefits it brings you––muscle and joint pain relief, fever reduction and lessening headaches––you’re probably going to be interested.
How does this apply to flight training?
People don’t become customers because of the features you offer but because you have clearly articulated how learning to fly with you will benefit them:
- Starting a career with the airlines
- Growing their business
- Fulfilling a lifelong dream of learning to fly
- Visiting distant family
- Taking on a new challenge
Most customers know how much learning to fly will cost them by the time they start training, but they drop out of flight training because they lose sight of the benefits they're looking forward to.
Antoni Deighton
Owner, FlightRepublic
P.S. What do you think of this week's message?
Antoni Deighton
Hi, I'm the creator of FlightRepublic. We create practical tools to help flight schools engage with customers and graduate more pilots. This is a list of the messages I have sent to my email list since December 2022. If you enjoyed this message, enter your email address below to subscribe and get more for free!
Why do people buy Ferrari sports cars? Prices start at around $250,000 with the most expensive production models topping out around double that. The performance is not legally useable on any public road, but the sales figures show Ferrari sold over 11,000 last year. Why do people buy Rolex watches? Prices start at around $10,000 (just under the cost of a pilot license) and go up from there. They’re not as accurate as the GPS-derived time our smartphones display, but Rolex still sell about...
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